HomeBlock ChainTransforming the Shopper's Journey: From Discovery to Delivery

Transforming the Shopper’s Journey: From Discovery to Delivery

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The importance of a promise

The concept of a “promise” is fundamental to commerce. It encompasses the assurance of accuracy in product details, capabilities, quality, price, and delivery.

When there are competing demands for the same inventory and unpredictable disruptions to supply sources, the promise of inventory accuracy becomes crucial. However, it becomes increasingly challenging to uphold this promise as processes triggering demand and supply continuously evolve.

The challenges faced in keeping a promise

This challenge is especially true in highly competitive areas such as omnichannel retail and B2B domains like wholesale distribution and dealer-based after-market parts. IBM Sterling Order Management and IBM Sterling Intelligent Promising have been leaders in these spaces since the early days of eCommerce.

The key to success lies in real-time tracking and processing of changes in supply and demand at a large scale. Additionally, providing an accurate Available to Promise quantity (ATP) is crucial for meeting customer expectations. Shoppers today not only want to see the quantity available, but also the precise date of delivery to their doorstep or a confirmed date for in-store pickup. This requires monitoring stock availability, capacity availability, and delivery slot availability. In a dynamic environment with flash sales, in-store campaigns, marketplaces, and omni-channel commerce initiatives, companies face significant challenges in keeping up with these demands.

Introducing IBM’s Sterling Intelligent Promising approach

IBM Sterling Intelligent Promising addresses this challenge by providing powerful promising and inventory services, delivering real-time, accurate information to enhance the shopper experience. Implementation and deployment of this solution are quick and can simplify complexity for companies.

IBM Sterling Intelligent Promising provides shoppers with what they expect from modern commerce experiences:

  • Certainty regarding product availability, delivery estimates, actual delivery, and promptness.
  • Choice in how to order, where and when to have it delivered or picked up, and post-order service options.
  • Transparency throughout the entire customer order journey, from order tracking to returns.

Key features and benefits

  • Strengthen shopper loyalty: Deliver choice and transparency to every shopper throughout the buying journey, increasing loyalty.
  • Manage accurate promises: Increase digital conversions by presenting precise promise dates on the product list page, product details page, and during checkout.
  • Maximize inventory productivity: Reduce order cancellations and optimize inventory by providing shoppers with enterprise-wide inventory views.
  • Optimize fulfillment: Balance business rules with cost drivers to make the best fulfillment decisions, optimizing across thousands of permutations in milliseconds.
  • Increase omnichannel profitability: Drive higher conversion and in-store sales with accurate promise dates, choice in delivery and pickup, and upselling of related products.

Try IBM’s Sterling Intelligent Promising solution today

Commerce, inventory, and fulfillment managers can now envision how to improve digital and in-store conversion, omnichannel revenue, and profitability through contextual, transparent, and accurate delivery estimates at every stage of the order journey. To experience this journey before purchasing the service, IBM offers a “try before you buy” trial experience for IBM Sterling Intelligent Promising.

Users and architects can try a 30-day trial that showcases the promising and inventory services’ capabilities and pre-configured data that powers the shopper experience. The trial experience also highlights the architectural elegance and automation provided by Kubernetes container-based technology. This design brings simplicity and scalability to managing interconnected ecosystem solutions.

The solution walkthrough will demonstrate the trust and confidence customers have in your word. Discover how you can make accurate promises and fulfill them profitably.

Start your free trial of IBM Sterling Intelligent Promising

Product Management Leader, Order Management

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