Businesses heavily rely on monitoring solutions to ensure optimal performance and availability of their applications. While evaluating features and capabilities is important, it’s also crucial to consider pricing to find the right solution that meets your needs.
Unfortunately, many legacy APM providers have developed complicated pricing structures that make it difficult to understand the exact cost of their solution. This discourages broad adoption, as they often charge per user seat, which may have worked in the past but is insufficient for modern cloud-native environments.
Remember the issue last year when a company received a surprise bill of USD 65 million from their observability solution? While that specific pricing policy may have changed, many legacy APM vendors still employ complicated pricing structures that result in unexpected charges and fees. Let’s take a look at some key pricing features to consider when evaluating an APM or observability platform.
Transparent and predictable pricing
Instana’s pricing structure is transparent and predictable. They follow a per-host pricing model, charging customers based on the number of hosts (physical or virtual) that need to be monitored. This straightforward approach eliminates confusion and simplifies budgeting, making it easier to estimate and control monitoring costs. In contrast, legacy APM tools like New Relic use a more complex pricing framework that includes charges for a combination of hosts, user seats, throughput, and data retention, leading to potential surprises in monthly bills.
Be cautious of solutions that offer a low entry price but have additional charges for different features. With Instana, customers have access to all features and capabilities included in the base price. This means there are no extra fees for essential capabilities like distributed tracing, root cause analysis, service mapping, synthetic monitoring, or anomaly detection.
Pricing built for microservices and containers
As the industry transitions to microservices and containerized environments, Instana’s pricing structure aligns perfectly with these modern architectures. They offer granular pricing that allows you to monitor individual containers or microservices without paying for an entire container cluster or host. This level of flexibility ensures that you only pay for what you use, optimizing costs and meeting the specific needs of your application architecture. Most organizations monitoring cloud-native applications want to extend observability and monitoring information to all application stakeholders. When legacy APM providers employ usage-based pricing models, it creates a dilemma for customers, forcing them to choose between providing the tool to everyone who needs it or keeping costs down.
Easier scalability and growth
For growing businesses, Instana’s pricing model offers a more scalable and cost-effective path compared to New Relic. As you add new hosts or containers to your infrastructure, you only pay for the additional resources being monitored, not the users monitoring them. This scalability aligns with your organization’s growth trajectory, allowing you to avoid unnecessary costs for infrastructure that is not yet deployed. And since Instana does not charge per user, onboarding new users as your business expands is easy. In contrast, many legacy APM vendors like New Relic have complicated pricing structures that become a significant cost burden as your business grows, with additional charges for each new host, throughput, or data retention tier.
Pricing considerations are a critical component when evaluating a monitoring solution. Having the right set of capabilities won’t be much good if the pricing structure inhibits your ability to use them when needed. Instana’s pricing structure offers organizations a more transparent, predictable, and cost-effective solution. Their per-host pricing, all-inclusive features, granular pricing for microservices, and scalability accommodate businesses of all sizes, ensuring you only pay for what you need.
When considering a monitoring solution, it’s vital to evaluate not only the features but also the financial implications. This is what makes Instana a compelling choice for optimizing monitoring costs. If you currently have a legacy APM tool that produces surprise bills based on usage, it’s time to make the switch to Instana.
Explore Instana Price Calculator today.
Product Marketing Manager